As part of the FishEUTrust project consortium, Belit took part at the Aquaculture Europe Conference in Vienna, in September 2023. The project’s concept, goals and methodology were presented, centering on the main aim of increasing consumer trust in the fish and other seafood supply chains by strengthening the mechanisms of trust and traceability of the food from its origins and down length of the supply chain, including producers, processors, packers, transporters, wholesalers and retailers. We are now an established member of the community which promotes consumer confidence and trust and mitigates the negative impact of food production across Europe.